Here’s an interesting face. Email marketing is still the most effective way of communicating with your audience. So as a blogger, if you want a following and you want to monetize on your blog then you absolutely need email marketing software. Building an email list is essential. When somebody signs up for your email list they are, basically, saying “I trust this person and/or find what he/she’s saying interesting enough to keep up with.” For those of you thinking that email marketing is losing it’s cool and is something that is not used that much, think again. It’s statistically proven to be an effective method. Here’s just three stats.
1. Email marketing averages an ROI of $38 for every $1 spent. (Source)
2. Email has become the top source of analytics data for marketing professionals, with 41 percent relying on performance data. (Forbes)
3. For one in five companies, email marketing provides an ROI greater than 70-to-1. (Source)
Fortunately, there’s lots of excellent email marketing software solutions on the market. When it comes to choosing email marketing software, I suggest to look for a couple things in the company that you decide to choose.
- Customer Support – Look for a company that offers great customer support. They should be willing to answer any questions you have and help you understand what you are doing. They may even give you guidance if you ask their opinion.
- Integrations – Look for email marketing software that offers integrations with other software. Most of the email marketing services listed below offer many integrations that can be tied into various kinds of software. A few integration examples include Google Analytics, Instapage, Paypal, Etsy, and much more.
- Email Templates – When you can drag and drop to create a nice looking professional email it makes life much easier.
- Tracking/Analytics – All the email marketing service providers listed below offer tracking and analytics. Knowing information about who is opening your emails, clicking on the links, and more is important information to know.
It’s also a good idea to invest in an email marketing course. This way you can start understanding the lingo and learn about various email marketing strategies and tactics to use.
Course
Course Description – Write Effective Sales Copy and use my proven TEMPLATES to grow your business Instantly
So without further ado, let’s jump into some of the greatest email marketing services for 2021. I do hope this helps you to pick the one that is right for you.
Aweber
Aweber Email Marketing Software
Aweber is definitely one of the leading names in email marketing software. What has set Aweber apart from the competition is their excellent customer service. Email marketing can be complex. That said, Aweber will really help you to understand email marketing. Their customer service will do more than just show you how to do something. They will take the time to explain to you the process. This way you understand it. Beyond that, if you ask for advice they will give it to you. In other words, they are there to grow with you.
Aweber has lots of integrations. Whether you need it to integrate with your content management system, social media, e-commerce, landing page software, customer relation software, or some other software, odds are there is an integration with AWeber. Best yet, Aweber will show you how to setup the integration.
I really like Aweber’s campaigns. They have an easy-to-use drag-and-drop editor that let’s you set up detailed campaigns that are fully automated.
| Feature | Details |
|---|---|
| Price | $16.15/month, 0 – 500 |
| Unlimited emails | Yes |
| Automation | Yes |
| Campaigns | Yes |
| Customer Support | Available Via Phone – Yes Available Via Online Chat – YesHours Monday – Friday, 8:00am – 8:00pm EST Saturday & Sunday, 9:00am – 5:00pm EST |
| RSS to Email | Yes |
| Drag and Drop Email Editor | Yes
Stock Images – Yes (6,000+) |
| Email Templates | Yes (700+) |
| Target Subscribers (Segmenting) | Yes |
ConvertKit
Convertkit seems to be heavily advertised towards bloggers. So for the sake of this website ( which is geared towards bloggers) Convertkit is targeted to my readers. I can see why. By looking at their features they speak to how they help you, as a creator, build your audience. Their system for setting up automations has, in my opinion, the easiest user interface to use. It makes setting up automations very simple.
Unlike many other email marketing software companies, Convertkit doesn’t offer a wide variety of email templates. I can appreciate the simplicity. Something people don’t understand is that simple email messages are better at converting compared to fancy emails with all sorts of images and color.
The integrations are excellent as well. I really like that you can use this within Zapier to do all kinds of amazing automations between various systems. This is definitely the email marketing platform for bloggers.
| Feature | Details |
|---|---|
| Price | $29.00/month |
| Unlimited emails | Yes |
| Automation | Yes |
| Campaigns | Yes |
| Customer Support | Available Via Phone – Yes Available Via Online Chat – No Hours – Not Specified |
| RSS to Email | Yes (but not automated) |
| Drag and Drop Email Editor | No |
| Email Templates | Yes (2) |
| Target Subscribers (Segmenting) | Yes |
| Smartphone App | No |
| Educational Resources | Yes |
| AB Testing | No (Need a Third Party Tool such as Leadpages) |
Mailchimp
Mailchimp is one of the most popular email marketing platforms. A big reason for that is that you can start for free. Good deal! They also offer a wide range of training material. Mailchimp is a service that has come a long way over the years and are trusted by many. They now offer more than just email marketing as well.
